Give Your Creative People Freedom and Control
The GlobalComm landscape is characterized by numerous stakeholders around the world
needing to work together to accomplish a common goal. The collaborative process by which
communications are created can involve corporate resources, external partners, agencies and even
sub-vendors. To accommodate, Kinetic technology and services deliver a foundation to create
flexible, dynamic and reusable content.
Core activities for content creation including authoring, design, agency work, review and approval
are centralized on the Kinetic Platform. Brand asset management tools and digital workflows get
everyone on the same page globally and help keep projects on schedule and on budget. Our
solutions deliver freedom with up-to-date and approved elements for content creation, and control
by implementing corporate approved processes to ensure brand and legal compliance.
Brand Asset Management and Image Server
This digital asset management system allows digital files, including logos, photos, documents,
audio and video to be stored in a centralized repository, have metadata attached and rendered to
web, print and digital merchandising applications automatically.
Digital Workflow Automation
Customizable workflows ensure compliance with corporate approved review cycles. Reduce the
resource overhead for creative activities such as file submittal, brand element selection, resource
selection, and assigning reviewers. Track, comment on and approve your visual, lingual and
production assets and get email notification each step of the way to keep things moving. Capture
and archive versions, approvals and corporate knowledge.
Customized Portals
Simplify collaboration with web-based solutions. Broad flexibility in portal customization enhances
the end-user experience and provides functionality in a rich, familiar and intuitive way.
GlobalComm Strategy
Consulting, design, copy and technical writing services simplify the creation and management of
flexible, dynamic and reusable content. Maintain an extensible classification system necessary to
divide content into modular, self-contained elements. Company-specific information architectures
support content reuse, improve knowledge management and reduce redundancy.
Relationship Strategy
Make it easy to manage your valuable relationships by centralizing all activities on the Kinetic
Platform. Meet price, quality and service demands globally with the freedom to choose the vendors
you trust from around the world to do their work with their preferred tools. Create a rewarding
experience for all key stakeholders consistent with corporate goals and compliance.