90 Days to Re-Branding.
Kinetic helped this former GE Plastics division efficiently and effectively communicate
their new global identity.
The Client
Saudi Arabia Basic Industries Corporation (formerly GE Plastics)
The Global Challenge
Oversee all activities required to
re-brand the new company after the largest acquisition ever made by a Middle East company.
SABIC had just a three-to-six-month window to:
- Define its new identity
- Rework all literature, websites, image libraries, referencing their brand
- Launch and implement new communications materials
The Kinetic Solution
Among the major accomplishments Kinetic
helped SABIC realize:
- Delivering the electronic-collaboration technology required to collect, store, edit
and share all of the assets necessary to complete the tasks among multiple parties
- Maintaining a single set of source files in a universal format to provide SABIC
Innovative Plastics’ customers the option of printing in regionally preferred formats
- Eliminating the need to traditionally update over 800 multipage assets, an
undertaking that would have doubled both time and cost
- Preparing SABIC for future globalization and translation initiatives
- Completing the details of the multi-language rebranding effort, incorporating a myriad
of translated documents updated on the print-on-demand portal. All English "universal
documents" were completed in 90 days
- Establishing a SABIC "gold standard" for all their digital assets, ensuring brand
compliance and consistency in all applications
Ask the Expert
Contact Kinetic at:
sales@theTechnologyAgency.com, or +1 502.719.9500.