Increasing Speed, Decreasing Costs
Mercer Needed to Meet the Varied Communications Needs for its Increasing Global Audience.
With more than 15,000 employees worldwide and clients in 41 countries and territories, Mercer Human Resource Consulting has a
number of audiences to satisfy. Doing so through traditional publishing channels, however, had significant limitations. Specifically,
materials were:
- Costly to produce, change or update
- Difficult and often cost-prohibitive to customize
- Slow to distribute globally
Plus:
- Consultants didn’t have the online tools necessary to quickly and easily access relevant Thought Leadership materials for
their clients
- There was no ability to aggregate disparate materials into one, targeted, customized client leave-behind
Kinetic Provided Tools and Expertise to Help Mercer Create Less Costly, More Locally Relevant Marketing Materials.
Through years of experience solving real-world global challenges for clients, Kinetic has developed a proven global communication
lifecycle model that addresses four key phases of communications:
- Creation
- Localization
- Access
- Measurement
In analyzing the strategic and tactical underpinnings behind Mercer’s challenges, Kinetic determined that the company had to first
concentrate on the Creation phase.
The End Result is Increased “Speed of Business” through Cost-Efficient, In-Region, On-Demand Communications.
- Implement a reduced 9-week cycle from design / translation to delivery – a significant multi-week time savings
- Customize collateral materials from a Modular Content Library
- Develop multi-lingual versions of materials that can be managed simultaneously
- Personalize collateral materials
- Create templates to maintain brand compliance
- Institute true print-on-demand functionality through a regional print network (Americas, Europe & Asia)
- Implement eCommerce accounting for each transaction
For more information on this case study, or to learn how Kinetic can help you with your communications process challenges,
contact Kurt Pimentel, VP Global Sales & Alliances, at: Kurt@theTechnologyAgency.com, or +1 214.868.4629.