A Global Brand On-Demand
GE Plastics Wanted to Create an Amazon.com Experience for Global Sales and Marketing Materials
GE Plastics provided resins to the automotive, health care and consumer electronics industries and was eager to capitalize
on the business opportunities and efficiencies gained from their global operations. The process of localizing content and
deploying to global markets was complicated, expensive and traditional publishing channels had significant limitations.
Kinetic Provided Tools and Expertise to Help GE Plastics Move to a Digital “Pull” Model and Design More
Locally Relevant Marketing Materials.
The requirements for launching the system included:
- Always up-to-date and accurate information
- Brand Consistency
- Centralized access
- Language translations
- Global network of printers
The Global Challenge
Oversee all activities required to
re-brand the new company after the largest acquisition ever made by a Middle East company.
SABIC had just a three-to-six-month window to:
- Define its new identity
- Rework all literature, websites, image libraries, referencing their brand
- Launch and implement new communications materials
The Result was a Davey Award Winning Website that provides GE with the following:
- Centralized repository of digital assets that renders digital files from one source location to web,
print and digital merchandising applications
- Language translations framework that speeds localized content to market 60-80 percent faster and reduces
costs as much as 75 percent
- Global Print On-Demand network that provides premium quality with lower print costs, reduced shipping
costs, eliminates warehousing and obsolesce while accelerating time to market
- Personalized collateral materials that comply with brand guidelines and can be accessed in the language needed
- Robust reporting to track usage, cost and other key performance indicators
For more information on this case study, or to learn how Kinetic can help you with your communications process challenges,
contact Kurt Pimentel, VP Global Sales & Alliances, at: Kurt@theTechnologyAgency.com, or +1 214.868.4629.